There’s an explanation for that space in “Sun Day Red” and it’s a doozy
The worst-kept secret in golf is no longer a secret: On Monday night, after weeks of speculation, Tiger Woods officially announced the launch of his new golf apparel brand, Sun Day Red. As many also anticipated, the announcement coincided with Woods’ return to PGA Tour competition at the Genesis Invitational, but it did come with a surprise.
That space .
In almost none of the murmurs, grumblings, rumblings or tweets was there any cause for pause or mention of a space between “Sun” and “day.” Of all the potential deviations from the script—Greyson Clothiers swooping in for a last-second coup, Woods not being healthy enough to go at Riviera this week—breaking Sunday up into two words was not something anyone saw coming
If the odd alteration has your copywriter alarm bells ringing like a case of tinnitus after a Slayer concert, however, don’t worry. There’s rhyme to this randomness. At least according to TaylorMade CEO David Abeles, who explained the decision to the New York Times.
Sunday red is the colour that Mr Woods has made very famous on Sundays,” Abeles said. “But Mr. Woods plays golf on more than just Sundays.”
We cannot argue with the accuracy of that statement. Professional golfers on the PGA Tour have traditionally competed from Thursday to Sunday, dedicating their time to practice rounds from Monday to Wednesday. During their breaks, they spend a significant amount of time on both the practice range and the golf course. Abeles also extensively emphasized the significance of the “rule of threes” and highlighted the superiority of playing golf under sunny conditions. In essence, that seemingly insignificant area has a substantial impact.
To be honest, we are still somewhat undecided about this. It appears too adorable. Simply aim to get the ball near the hole, sink it, and make easy money. We are referring to Tiger Woods here, and his reputation is enough to sell products without any clever advertising stunts. However, it is possible that we are the foolish ones in this situation. Perhaps we are the ones who need to recognize the new image being presented…
