Phil Mickelson hints at major LIV Golf shake-up with huge new deals on the cards

LIV Golf has struggled to attract a large TV audience since its launch in 2022, with the fledgling Saudi breakaway Tour’s deal with the CW Network set to end this year.

Golf sensation Phil Mickelson has dropped some massive hints pointing towards LIV Golf’s future, suggesting it might lean towards a digital and streaming-centric broadcast approach.

There is talk about making significant changes to how LIV Golf delivers matches to fans as the current broadcasting deal with CW Network nears its conclusion.

This is due to reports indicating that certain broadcasts have had an average viewership of less than 200,000. The golfer pointed out noticeable changes in focus for the future broadcasts of LIV Golf due to worries about its audience numbers.

Whoever our new partner is next year, I believe they will prioritize digital and streaming platforms,” Mickelson commented, suggesting a shift away from traditional television.

Admitting his distance from the negotiation table, Mickelson continued: “They’re in the middle of negotiating viewership relationships and partnerships going for next year. I’m not a part of that, so I don’t really have any great insight for you. I just know that the old-school model is not where LIV Golf is headed,” cementing the idea that the tour is eyeing a much-needed revamp in its presentation to the world.

Mickelson, who recently joined LIV Golf from the PGA Tour, is considering retiring due to his poor performance. The American golf icon, who has won six majors and 45 PGA Tour events, implied that he may take a backseat and allow younger players to take the lead for the HyFlyers team. “I acknowledge my current situation realistically,” Mickelson confessed. “At 54, I am working hard. I consider myself fortunate because I have managed to stay physically fit despite injuries, allowing me to achieve something at an age when others haven’t.

However, I haven’t performed at the necessary level yet.” “I notice moments where I perform at the level I expect to compete at, and my teammates also notice these moments.

However, I am also honest with myself, and if I am unable to perform at that level, I am willing to step aside and allow someone else to take the HyFlyers to new heights.” Mickelson admitted that while he is dedicated to developing the Saudi-backed circuit, he is also determined to compete for major prizes.

He mentioned that he will participate in all of the major tournaments in the regular tour next year, and will continue to be a part of three out of the four majors for the next six to seven years. “I am eager to participate and compete in those competitions, giving myself an opportunity to emerge victorious. Additionally, I aim to develop and establish a sustainable culture that attracts people to be a part of it. Whether it involves my role as a player within the team or from an external standpoint, I am committed to being heavily involved with the HyFlyers for the foreseeable future, possibly for the rest of my life.

I will also be realistic about my playing career and where I currently stand.”