Viktor Hovland has inked a contract extension with the Swedish clothing company J. Lindeberg ahead of the brand new PGA Tour season.
Viktor Hovland has inked a contract extension with J. Lindeberg.
Hovland has been part of the Swedish clothing company’s family since 2019.
Ahead of the new PGA Tour season, which kicks off in Hawaii with The Sentry, the Scandanavian brand have confirmed Hovland has extended their partnership with the golfer for another three years.
Update:
This week, Hovland will be debut J. Lindeberg’s PS25 collection.
Hovland said: “J.Lindeberg has been with me through some of the biggest moments of my career.
“And I’m proud to continue representing a brand that feels like a natural extension of who I am — bold, innovative, and deeply connected to its Scandinavian roots.”
He added: “What I love most about J.Lindeberg is how they push boundaries — not just in the way golf is played but in how it’s presented to the world.
“Their commitment to performance and style is something I’ve always connected with.”
Hans-Christian Meyer, the CEO of J. Lindeberg, said: “Viktor has been a natural part of the J.Lindeberg family for years, and we couldn’t be more excited to continue this incredible partnership.
“His achievements on the global stage and his ability to represent both the boldness of our brand and the essence of our Scandinavian heritage make him a true ambassador for what we stand for.
“We look forward to pushing the boundaries of sport and style together in ways that redefine what’s possible on and off the course.”