Ian Poulter Becomes Latest LIV Golfer On YouTube .

Ian Poulter has joined Bryson DeChambeau and Phil Mickelson in launching his own YouTube channel, but will more follow and should the amateur content creators be worried?

Bryson DeChambeau has been blazing a trail for pro golfers to diversify and enter the world of YouTube golf, and now Ian Poulter is the latest to join him.

Phil Mickelson is another to have made the foray into YouTube, joining online star Grant Horvat for a few of his videos.

And now Poulter has entered the market, with what looks like a well-produced series called The Postman, leaning on his Ryder Cup nickname for inspiration.

From the trailer alone, it’s clear Ian Poulter is going all-in on his new project—it looks more like a high-end TV show than a typical YouTube channel. With star guests like Sir Andy Murray and flashy touches like a lineup of supercars, it’s obvious he’s spared no expense.

This is just the latest example of professional golf leaning heavily into online content, with male golfers increasingly trying to grow their digital presence.

Both the PGA Tour and LIV Golf are actively targeting online audiences—LIV has teamed up with golf YouTuber Rick Shiels and launched its own series, The Duels, while the PGA Tour is running its Creator Classic.

Bryson DeChambeau has led the way in this space, racking up over 2 million YouTube subscribers thanks to collaborations with popular golf creators and viral stunts—like hitting a hole-in-one over his own house.

Now Poulter seems to be following suit, launching his own channel with a similar mix of big-name guests and fun golf challenges. Playing on LIV’s lighter schedule gives him the freedom to explore projects like this, and it seems more and more pros are taking the same route.

So much so, in fact, that it raises questions about the future of original golf content creators on YouTube. The big names already bring massive audiences with them, so there’s no reason to panic yet—but if players like DeChambeau, Mickelson, and Poulter dominate the space, it could crowd out some of the original voices.

For now, we’ll have to see how Poulter’s new venture takes off—and whether it sparks even more pros to join the YouTube game.