LIV Golf and the PGA Behind the War – And the Possibility for Peace in 2024

After a tumultuous year, some are hopeful that golf can establish a new normal.

Things are showing signs of changing at the PGA, but players are skeptical.

A private equity offer from Endeavor, one of the richest organizations in international sports, has reportedly been rejected by the PGA Tour.

Endeavor is the parent company of IMG Sports, majority owner of UFC, and recently completed his acquisition of WWE valued at an estimated $10 billion.

On June 6, 2023, the Saudi PIF, sponsor of the PGA Tour and LIV Golf, announced a surprising framework agreement. However, they have since been heavily criticized by prominent LIV golf star Phil Mickelson for their reluctance to negotiate in good faith.

According to Mickelson, Endeavor CEO Ari Emanuel intended to hold eight prestigious tournaments in October 2021. The player and his rake of silver will share his 50/50 ownership of these new luxury events through a separate company.

PGA Tour Chairman Ed Herlihy reportedly opposed these ideas and wanted the PGA Tour to take full ownership of the event.

Silver Lake contacted PGA Tour Commissioner Jay Monahan again four months later, in February 2022, to confirm that a new Saudi-backed golf league was “on the horizon” and that these eight elite tournaments would be “This may prevent them from participating in the league.” “Leave”.
PGA Tour.

Mickelson alleges that Monahan responded: “The players won’t go, they know what we will do to them.”

These interactions and other clashes between LIV Golf, its players and the PGA have eroded any faith the rebel players have in a deal being agreed before the 31 December deadline.

Speaking to the media at the Tour Championship, Monahan was certain that a deal would be reached.

“If you saw the amount of conversation and the time that the PGA Tour, DP World Tour and PIF are spending working forward from a framework to a definitive, I think would you see the sincerity of the efforts there,” Monahan said.

“There’s an intensity and there’s an urgency and there’s a lot of work, good work, that’s being done.”

An ambiguous memo from the PGA Tour to players recently revealed that the circuit has attracted numerous ‘unsolicited’ approaches for investment, which they have used as a show of strength.

“We remain focused on reaching a definitive agreement with PIF and the DP World Tour, but not surprisingly, these negotiations have resulted in unsolicited outreach and proposals from a number of other interested investors,” the memo said.

“All of this activity reinforces the Tour’s strong position and our potential for growth.”

The PGA Tour continue to hold the stance that a deal will be done, but LIV Golf insiders have their doubts.

While the proposed deals have given hope of golf coming closer together, it seems that we might not see a deal in 2024.