LIV Golf League confirms multi-year partnership with JCB.
LIV Golf has announced a multi-year deal with JCB, one of the world’s largest privately-owned manufacturers of construction and agricultural equipment, ahead of its UK event from 26-28 July.
LIV Golf UK by JCB will take place a week after The Open at JCB Golf & Country Club in Uttoxeter, England.
The event will mark LIV Golf’s third stop to the UK since LIV’s inauguration in 2022.
The last two LIV Golf events in the UK were staged at Centurion Club in Hertfordshire.
LIV Golf UK by JCB will be the final tournament outside of the United States for the 2024 LIV Golf League season.
As one of the first professional events to be played at the spectacular JCB Golf & Country Club, LIV Golf UK by JCB will welcome some of the sport’s biggest stars to the Staffordshire course.
Amongst the many popular players in the field, golf fans will have the opportunity to watch their home hero and European Ryder Cup star Tyrrell Hatton compete alongside his Legion XIII teammate and 2023 Masters champion Jon Rahm.
JCB CEO Graeme Macdonald said: “We are now only four months away from what promises to be a spectacular event. We are absolutely delighted to be collaborating with LIV Golf as both partner and sole host of a UK tournament in 2024 at the JCB Golf & Country Club.”
“Our newest tournament partnership exemplifies LIV Golf and JCB’s commitment to innovation and collaboration,” said Monica Fee, LIV Golf Senior Vice President and Global Head of Partnerships.
LIV Golf UK by JCB will take place a week after The Open at JCB Golf & Country Club in Uttoxeter, England.
The event will mark LIV Golf’s third stop to the UK since LIV’s inauguration in 2022.
The last two LIV Golf events in the UK were staged at Centurion Club in Hertfordshire.
LIV Golf UK by JCB will be the final tournament outside of the United States for the 2024 LIV Golf League season.
LIV Golf announces huge update ahead of new UK event this July
As one of the first professional events to be played at the spectacular JCB Golf & Country Club, LIV Golf UK by JCB will welcome some of the sport’s biggest stars to the Staffordshire course.
Amongst the many popular players in the field, golf fans will have the opportunity to watch their home hero and European Ryder Cup star Tyrrell Hatton compete alongside his Legion XIII teammate and 2023 Masters champion Jon Rahm.
JCB CEO Graeme Macdonald expressed his excitement for an upcoming event scheduled to take place in just four months. He is thrilled to announce the collaboration with LIV Golf to host a UK tournament in 2024 at the JCB Golf & Country Club.
“LIV Golf has announced a major update in preparation for their new UK event scheduled for July. The partnership between LIV Golf and JCB demonstrates their dedication to innovation and working together,” stated Monica Fee, Senior Vice President and Global Head of Partnerships at LIV Golf.
We are excited to have one of the UK’s most remarkable family-owned businesses joining us to enhance this eagerly awaited event and contribute to the worldwide influence that LIV Golf is having on a new generation of fans.
Many experts in the field of golf courses believe that JCB Golf & Country Club is one of the most thrilling new golf courses constructed in the UK in the past ten years.
Officially opening in 2019, the course, designed by internationally renowned Robin Hiseman of European Golf Design, is built on a 240-acre site adjacent to the JCB World Headquarters and serves as a showpiece for the engineering excellence of JCB’s machinery.
The 7308-yard par-72 course stands shoulder to shoulder with the very best in the world.
Its signature 17th hole is situated on a converted island and is a breathtaking 255-yard par 3.
In addition to the golf course itself, JCB’s presence will be felt across the tournament with its impressive machinery featured around the grounds and special activations in the fan village to be announced in the lead-up to the event.
Hospitality tickets go on sale exclusively for LIV X members this Friday 22 March ahead of the public on-sale on Monday 25 March.
Supporters are urged to register for free on LIV X in order to get exclusive news and privileges, such as priority access to hospitality tickets. Grounds tickets for LIV Golf’s festival-style events with team and individual competitions, live music, and fan activities for all ages will soon be available for purchase on LIV X.